Chippewa students pitch their North Bay tourism ideas
Grade 11 travel and tourism students at Chippewa Secondary School pitched their best North Bay tourism ideas to a panel of northern tourism professionals in a Dragon’s Den-inspired activity called Moose Moguls.
The expert panel provided un-biased constructive feedback which students could then use to improve and refine their business plans.
In this course, students learn about destinations, transportation, marketing and customer service. The goal is to prepare students for careers in tourism and hospitality, and to develop awareness of global and local tourism issues.
Teacher Jonathon Corbett says developing tourism business ideas helps students consider alternative paths to traditional education and possibly become entrepreneurs.
“Many students leave North Bay to pursue their careers. This project has students creating their own opportunities, while learning to appreciate the beauty of their own backyard,” Corbett says, “The presentation aspect prepares students for essential tourism skills, such as, pitching destinations, creating itineraries, promoting experiences, calculating costs and guiding.”
The focus on local tourism helped to keep student projects as realistic as possible. Students began researching currently available tourism options and identified gaps they could fill. Most were able to find unique opportunities in their own backyard, of which they were previously unaware.
Local tourism boosts our economy, creates jobs, and provides sustainable and accessible opportunities in Northern Ontario. It also helps students appreciate their own region’s culture and attractions, which is key for building community pride and promoting nearby destinations. There were a couple of exchange students who created business plans in their home countries, which helped broaden the class’s overall perspective.
Student business ideas included guided eco-tours of the natural beauty of the North Bay area, a rage room where customers could pay to destroy appliances, dishes and furniture as a fun and safe expression of their frustrations and a pet café where customers can enjoy coffee and snacks while their pet plays in a friendly environment.
Darren Patey, partnership and product development lead with Northeastern Ontario Tourism, said the presentations were well thought out and the students delivered a variety of ideas. It was great to see the students work on their presentation skills, as speaking to a group is something not many are comfortable with.
“There were a few students offering guiding and or workshop-type products that stood out to me. We are seeing an increase in the demand from visitors for experiential products, where they could learn about the history, learn a skill, or achieve a connection to a community,” Patey said. “Whether that product is about bushcraft style camping, doing a polar plunge, or making jewelry or food, it was great to see students seeking opportunities to include local ingredients and partnerships.”
Travel and tourism student Tam said, “I really enjoyed this project because it showed me so many ways to start up my business idea and how to get a good picture of what I would expect if I started my business idea. The money would honestly be a challenge, but I would research a lot more into getting started. My business plan would be really cool and eco-friendly and safe and kind of cheap. After this project, I’m going to look into it and see how I can start and bring my idea to life.”
